Personal Branding
Personal Branding
I wanted a simple, scalable logo that felt familiar to viewers yet held a twist. Ever since Highschool I had a unique signature which includes a "backwards" cursive "G" connected to a "W". The reversed nature of the signature represented my rebellion from my lineage after which I am named. However, I aalways felt that family was an important part of my life so I retained my connection to that part of my identity by connecting the two letters. The philosophy of marching to the beat of my own drum has been how I lead my life but I've always been fortunate to have my family in my corner and I feel my logo reflects this.
I wanted a simple, scalable logo that felt familiar to viewers yet held a twist. Ever since Highschool I had a unique signature which includes a "backwards" cursive "G" connected to a "W". The reversed nature of the signature represented my rebellion from my lineage after which I am named. However, I aalways felt that family was an important part of my life so I retained my connection to that part of my identity by connecting the two letters. The philosophy of marching to the beat of my own drum has been how I lead my life but I've always been fortunate to have my family in my corner and I feel my logo reflects this.
Role:
Role:
Graphic Designer/ Illustrator
Graphic Designer/ Illustrator
Team:
Team:
Gradacious Studio Art
Gradacious Studio Art
Tools:
Tools:
Photoshop, Illustrator
Photoshop, Illustrator
Duration:
Duration:
2022
2022
Below you can see the development and alternates to my final logo as well as various branding themes I developed.